The Oceanprint.co.uk Blog

Who are the UK’s Happy Brand Leaders?

The marketing experts over at Marketing Week ran a new study  to reveal the UK’s happiest brands and how they instil an emotional connection with consumers.

London advertising agency Isobel and the stats fans at Cog Research did the actual groundwork for Marketing Week’s report and infographic.

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Download the full infographic here

“We have conducted the first ever consumer study to identify the UK’s happiest brands,” says Isobel on their website. “The study asked consumers to identify brands against a number of ‘happy’ criteria including values such as optimistic or pessimistic, playful or boring, happy or sad, trustworthy or not trustworthy etc.”

Top 10 Happiest UK Brands

1. Cadbury
2. Andrex
3. Google
4. Fairy
5. Nivea
6. YouTube
7. Amazon
8. Mars
9. Walkers
10. Heinz

Marketing Week concluded that the study clearly suggests that both emotional and rational attributes are valid ways to leave an imprint with a consumer and brands that have a measure of both prove popular with consumers.

 

Clever marketing sees UPS and TNT advertising for DHL.

Clever marketing sees UPS and TNT advertising for DHL.

A clever marketing campaign for DHL sees competitors unwittingly parading a DHL marketing message through city centres. The agency sent huge boxes with the slogan “DHL Is Faster” via competitors. To ensure the competitors didn’t catch on the boxes were covered with a special heat reactive coating which appeared black when chilled before shipping. During transit the boxes warmed and the message was revealed.

 

The Positive Outlook Remains

The signs are more positive.newsclippings

The Positive Outlook for 2014 remains. All the indicators continue to suggest that the outlook for doing business in the UK is increasingly positive. There has been no let up in media coverage.

The British Chambers of Commerce, the Bank of England, the Office of National Statistics and other organisations tell the same story – 2014 looks more positive.

“We believe that in 2014 UK GDP will at long last move above its 2008 pre-recession level.” – British Chambers of Commerce chief economist David Kern

Now is the best time for many years, to promote and grow your business. That’s why we’re continuing to put together great offers to help you do just that. We have up to 50% off many items so drop us a line with your ideas and we’ll money saving suggestions to help you promote, tell your story and grow your business throughout 2014 and beyond.

Pantone Names Radiant Orchid 2014 Colour of the Year

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According to the Pantone Colour Institute, Radiant Orchid is named the 2014 Colour of the Year.

Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.

Past colours include:
PANTONE 17-5641 Emerald (2013)
PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)

http://www.pantone.co.uk/pages/index.aspx?pg=21129

 

 

What does your letterhead say about you?

Dylans-Barbershop-Identity

These days it’s not unusual as business owners to get so caught up with the online branding of our business that we can forget to invest in physical marketing materials, such as business cardsbookmarks or presentation folders.

The truth is that every single interaction with your business is helping customers and prospects form an impression of your brand – stationery included. In fact, even in our increasingly digital world you will still find that ‘real life’ marketing materials and stationery options often carry more weight when it comes to overall brand image.

So what does your letterhead say about you?

First of all you need to look at your paper choice. Before your customers even see the message in your letter, they are receiving valuable information about your business based only on the weight and feel of your paper.

What message do you want to portray? If you’re a business that prides itself on being a budget conscious company you probably don’t want to send out the heaviest weight paper you can find, and if you’re a luxury brand it will go against your image to send out a lightweight paper option, likewise if your business is well-known for its eco-friendly policies then a recycled option will work best.

Once your paper choice is sorted, you need to start thinking about your design options. The additional space on a letterhead compared with a business card format allows you incorporate a little more creative flair in your design, but it’s important to create a sense of professionalism to ensure that you portray your business in the best possible light.

It’s important to work with a company who can offer you the best quality design and printing without putting pressure on your budget. That’s where the team at Oceanprint.co.uk can help so get in touch today for an obligation free consultation.

Image credit: www.designyourway.net/blog/inspiration/identity-and-branding/letterhead-and-logo-design-inspiration-60-cool-examples/

BROCHURE MASTERCLASS

A great brochure can do wonders for your organisation…

Before you start, think about the answers to these questions and it won’t be long before your competitors are sobbing into their tissues.

What’s the brochure’s purpose?
Will you be mailing the brochure by itself or as part of a bigger pack? Is it for an exhibition? How will you distribute it?

Who’s your audience?
Existing or prospective customers? All of them, or just a section? Who will be reading it — executives, creatives, techies, kids?

Who should be involved?
It’s best to get decision makers involved at the early stages. Have a brainstorming session to thrash out your ideas.

How much can you spend?
It’s best to know your budget from the outset. That way, we can find the best solution without breaking the bank.

Who’s going to write it?
You got good English grades and want to write the copy yourself? Many people do. Pick up a book on copywriting and get some tips. But edit yourself aggressively. If you can use half the words, do. We can help with a bit of polish if you want us to.

Who’s going to design it?
You may cook a wicked lasagne, but could you cater for five hundred? If you’ve tinkered with a design package, you may consider designing your brochure yourself. Do so at your peril. You may end up with a lame brochure that does more harm than you think. Leave it to the pros. We’d love to help — get us involved early in the project.

What photography will you use?
Photos sorted already, or will you need some taking? Or will low-cost stock photos do the job? How many will you need?

How much detail do you need?
It’s tempting to include every little nugget of information. Great brochures are often uncluttered, with lots of white space. Keep it clean and relevant to your audience.
What are your competitors doing?
Gather together competitors’ brochures. This will help you decide what to cover. You need to look at least as good, if not better.

Who’s going to proof it?
Not anyone who’s been involved! People tend to read what they think they’ve written. Use a fresh pair of eyes and meticulously check every detail. It’s worth the effort